Deskripsi pekerjaan
Posisi Social Media Specialist didedikasikan untuk memperkuat kehadiran merek dan mendorong pertumbuhan bisnis melalui strategi konten yang kreatif dan terarah di berbagai platform digital. Peran ini menuntut pemahaman mendalam tentang tren media sosial, perilaku audiens, serta pengelolaan kampanye pemasaran yang efektif. Tanggung jawab utama meliputi pengembangan strategi dan rencana konten TikTok untuk meningkatkan keterlibatan audiens, perencanaan serta pengelolaan konten organik dan kampanye promosi, serta analisis performa konten menggunakan metrik dan tolok ukur industri. Anda juga bertanggung jawab memantau tren media sosial terkini serta berkolaborasi secara erat dengan tim internal maupun agensi eksternal guna mengeksekusi kampanye pemasaran yang berdampak luas.
Tanggung jawab: Develop TikTok strategies and content plans to increase audience engagement, brand awareness, traffic, and business growth; Plan and manage organic content and promotional campaigns in line with marketing objectives; Analyze content performance using relevant metrics and industry benchmarks to evaluate effectiveness and identify opportunities for improvement; Monitor social media trends and audience behavior to develop relevant content strategies aligned with brand guidelines; Collaborate with internal teams and external agencies to execute campaigns and strengthen brand communication across digital platforms.
Kualifikasi: Bachelor’s degree (S1) in any major; Minimum 2 years of experience in TikTok marketing, social media management, digital marketing, or a related field; Strong understanding of TikTok, ByteDance, Meta platforms, social media trends, content planning, and digital marketing strategies; Creative, analytical, proactive, and detail-oriented, with strong communication and cross-functional collaboration skills.
Tanggung jawab
- Develop TikTok strategies and content plans to increase audience engagement, brand awareness, traffic, and business growth
- Plan and manage organic content and promotional campaigns in line with marketing objectives
- Analyze content performance using relevant metrics and industry benchmarks to evaluate effectiveness and identify opportunities for improvement
- Monitor social media trends and audience behavior to develop relevant content strategies aligned with brand guidelines
- Collaborate with internal teams and external agencies to execute campaigns and strengthen brand communication across digital platforms
Kualifikasi
- Bachelor’s degree (S1) in any major
- Minimum 2 years of experience in TikTok marketing, social media management, digital marketing, or a related field
- Strong understanding of TikTok, ByteDance, Meta platforms, social media trends, content planning, and digital marketing strategies
- Creative, analytical, proactive, and detail-oriented, with strong communication and cross-functional collaboration skills
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Rp 5.500.000 – Rp 6.500.000 per month
- Batas lamaran
- 07 November 2026