Deskripsi pekerjaan
Perusahaan membuka lowongan untuk posisi Trade & Brand Partnership Manager yang bertanggung jawab dalam merencanakan serta mengeksekusi strategi Trade Marketing untuk mendukung pertumbuhan penjualan, visibilitas produk, distribusi, dan kinerja kanal. Perusahaan juga mengelola program aktivasi, event menyeluruh dari konsep hingga evaluasi pasca-acara, serta membangun kemitraan strategis dan kolaborasi merek guna memperluas pangsa pasar dan memperkuat brand awareness.
Tanggung jawab: Develop and execute Trade Marketing strategies and programs to support sales growth, product visibility, distribution, and channel performance; Develop trade programs, promotions, and activation initiatives based on channel and customer needs; Coordinate with Sales, Marketing, and Commercial teams to ensure effective execution of trade programs; Monitor the effectiveness of trade activities and evaluate their impact on sales, distribution, and brand visibility; Manage trade marketing budgets and ensure effective allocation of resources; Identify opportunities to improve channel penetration, product visibility, and commercial performance; Develop and manage event and brand activation programs aligned with company and brand objectives; Manage the end-to-end event process, including concept development, planning, budgeting, vendor management, execution, and post-event evaluation; Coordinate with internal teams, event organizers, vendors, agencies, and other stakeholders; Ensure events are executed according to approved concept, budget, timeline, and brand standards; Evaluate event performance based on relevant metrics such as attendance, engagement, leads, sales contribution, and brand exposure; Identify opportunities to leverage events as a channel for customer acquisition, brand awareness, and business growth; Develop and manage strategic partnerships and brand collaboration opportunities with relevant brands, communities, platforms, institutions, and business partners; Identify potential partners that align with the company’s target audience, brand positioning, and business objectives; Develop partnership proposals, collaboration concepts, and mutually beneficial business models.
Tanggung jawab
- Develop and execute Trade Marketing strategies and programs to support sales growth, product visibility, distribution, and channel performance
- Develop trade programs, promotions, and activation initiatives based on channel and customer needs
- Coordinate with Sales, Marketing, and Commercial teams to ensure effective execution of trade programs
- Monitor the effectiveness of trade activities and evaluate their impact on sales, distribution, and brand visibility
- Manage trade marketing budgets and ensure effective allocation of resources
- Identify opportunities to improve channel penetration, product visibility, and commercial performance
- Develop and manage event and brand activation programs aligned with company and brand objectives
- Manage the end-to-end event process, including concept development, planning, budgeting, vendor management, execution, and post-event evaluation
- Coordinate with internal teams, event organizers, vendors, agencies, and other stakeholders
- Ensure events are executed according to approved concept, budget, timeline, and brand standards
- Evaluate event performance based on relevant metrics such as attendance, engagement, leads, sales contribution, and brand exposure
- Identify opportunities to leverage events as a channel for customer acquisition, brand awareness, and business growth
- Develop and manage strategic partnerships and brand collaboration opportunities with relevant brands, communities, platforms, institutions, and business partners
- Identify potential partners that align with the company’s target audience, brand positioning, and business objectives
- Develop partnership proposals, collaboration concepts, and mutually beneficial business models
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Gaji
- Negosiasi