Creative Content Director Social Media Ads

Deskripsi Pekerjaan

Tanggung Jawab

• *Type of video: ADS (Social Media) or Branding (Social Media)
• *Must submit Portfolio that contained (ADS/Branding achievement)
• Here are a few of our visions:
• Data Over Ego: If an "ugly" ad converts better than a "beautiful" one, we run the ugly one. You must be willing to kill your darlings based on data
• Speed & Volume: We need high-volume testing of hooks, angles, and formats
• Thick Skin: We dissect creatives brutally to improve them. You must be able to give and take direct feedback without getting emotional
• Trend Hunter: You don't just watch Tik Tok; you analyze why it's viral and adapt it to our brand instantly
• As our Creative Director, you have two obsessions:
• Get the Click: Architect high-converting ad creatives that drive direct sales (ROAS)
• As you will lead our creative team (designers, videographers, editors) with a "Spartan Mentality" prioritizing speed, testing, and winning results over ego and aesthetic perfection
• Requirements:
• Portfolio of Results: We don't just want to see a showreel. We want to see creatives who made sales
• Copywriting Mastery: You understand that good design is useless without a powerful headline and script. You can write hooks that grab attention
• Platform Native: You live and breathe Tik Tok, Instagram Reels, and YouTube Shorts. You understand the nuances of each platform's algorithm
• Leadership Experience: Proven experience in managing creative talent and keeping high morale under pressure
• The "Hustle": Willing to pick up a camera or write a script yourself if the situation demands it
• Key Responsibilities
• A. Conversion Performance Marketing
• Ad Concept Ideation: Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and TikTok Ads
• Creative Testing: Lead the A/B testing strategy for creatives. Test different hooks, thumbnails, and calls-to-action
• B. Leadership & Production
• Team Command: Manage the workflow of Graphic Designers, Video Editors, and Content Creators. Ensure they deliver on time and on brief
• Quality Control: You are the final gatekeeper. Nothing goes live unless it meets our standard of excellence and strategic intent