Performance Marketing & Funnel Strategy

Deskripsi Pekerjaan

Kualifikasi

• Minimum of 2 years of proven experience in Performance Marketing with a strict focus on achieving sales targets
• Deep understanding of paid traffic, creative testing, and funnel strategy
• Proven ability to optimize key business metrics including CAC, ROAS, CPL, CVR, AOV, and LTV
• Capable of diagnosing funnels end-to-end, from ad performance to final closing
• Strong grasp of buyer psychology and strategies to overcome customer objections
• Proficient in integrating AI collaborative tools (AI co-working) to automate workflows, optimize team collaboration, and accelerate strategy execution
• Possess a high sense of ownership and accountability for driving results
• Willing to work on-site (WFO) in Surabaya

Tanggung Jawab

• Conduct a comprehensive audit of our current growth engine and identify key bottlenecks
• Design and implement new acquisition funnels (including WhatsApp, chatbots, landing pages, self-checkout systems, and lead magnets)
• Optimize paid traffic, lead quality, conversion rates, and overall sales
• Provide strategic direction and lead creative testing for scriptwriters, editors, and talents
• Develop data-driven recommendations to scale or improve ongoing campaigns
• Establish and lead clear, structured, and actionable weekly growth reviews

Benefit & Fasilitas