Performance Marketing Specialist

Performance Marketing Specialist About the Role We're looking for a Performance Marketing Specialist who knows how to generate profitable growth through data, testing, and continuous optimisation. You will be responsible for scaling our Singapore and Indonesia brands through Meta Ads, Shopee Ads, and other paid advertising channels. What You'll Do * Plan, launch, and optimise Meta Ads campaigns across Facebook and Instagram. * Manage Shopee Ads and explore additional advertising channels such as TikTok Ads and Google Ads. * Plan and execute A/B tests across creatives, audiences, and campaign structures to continuously improve campaign performance. * Monitor and improve campaign performance through metrics such as ROAS, CAC, CPL, CTR, CPM, and conversion rate. * Work closely with the content and design teams to create high-performing advertising creatives. * Analyse campaign performance and continuously optimise based on data. * Stay updated with advertising trends, consumer behaviour, and new growth opportunities. We're Looking For Someone Who * Has at least 3 years of proven experience running Meta Ads campaigns. * Has experience managing advertising budgets and scaling profitable campaigns. * Understands marketing funnels, audience segmentation, attribution, and customer behaviour. * Is analytical and confident in interpreting campaign data. * Is proactive, detail-oriented, and performance-driven. * Continuously seeks new strategies and technologies to improve advertising performance.