Deskripsi pekerjaan
Posisi Trade Marketing Officer bertanggung jawab dalam mendukung pengembangan dan eksekusi program pemasaran perdagangan (trade marketing) di berbagai saluran penjualan seperti General Trade (GT), Modern Trade (MT), e-commerce, dan kanal distribusi relevan lainnya. Tugas utama Anda meliputi koordinasi program promosi dan aktivitas perdagangan berdasarkan tujuan bisnis, memastikan implementasi sesuai dengan lini masa, anggaran, dan mekanisme yang disepakati, serta memantau eksekusi di lapangan bersama tim Sales. Anda juga bertugas mengumpulkan dan menganalisis data penjualan, promosi, dan distribusi, menyiapkan laporan berkala, mengevaluasi efektivitas program dan ROI, serta berkolaborasi dengan lintas departemen untuk memastikan ketersediaan material promosi (POSM) dan standar merchandising yang optimal.
Tanggung jawab: Support the development and execution of trade marketing programs across GT, MT, e-commerce, and other relevant channels; Coordinate promotional programs, trade activities, and sales support programs based on business objectives; Ensure trade programs are implemented according to timeline, metrics, budget, and agreed objectives; Monitor program execution in the field and coordinate with Sales team to address implementation issues; Collect and analyze sales, promotion, distribution, and trade activity data; Prepare regular reports and evaluate program performance, including sales uplift, ROI, and program effectiveness; Collaborate with Sales, Marketing, Brand, E-Commerce, and other teams to ensure effective execution of trade programs; Provide sales teams with program information, materials, and guidelines needed for execution; Coordinate the preparation and distribution of trade marketing materials such as POSM, displays, promotional materials, and product communication; Monitor product visibility and implementation of merchandising standards; Monitor competitor promotions, pricing, visibility, and trade activities; Provide market insights and recommendations to improve trade marketing programs; Program Execution & Monitoring; Data & Performance Analysis; Sales & Cross-Functional Coordination; Trade Material & Merchandising; Market & Competitor Monitoring.
Kualifikasi: Bachelor's degree in Marketing, Business Management, Communication, or related field; Minimum 1–3 years of experience in Trade Marketing, Marketing, Sales, Merchandising, or related roles; Experience in FMCG is preferred, especially mom & baby, food, beauty, or consumer goods; Good understanding of trade promotion, merchandising, sales channels, and consumer activation; Strong ability to work with Excel/Google Sheets and analyze sales or program data; Good project management and coordination skills; Strong communication and interpersonal skills; Detail-oriented, proactive, organized, and comfortable working with deadlines; Able to work collaboratively with Sales and cross-functional teams; Willing to conduct field visits and business travel when required.
Tanggung jawab
- Support the development and execution of trade marketing programs across GT, MT, e-commerce, and other relevant channels
- Coordinate promotional programs, trade activities, and sales support programs based on business objectives
- Ensure trade programs are implemented according to timeline, metrics, budget, and agreed objectives
- Monitor program execution in the field and coordinate with Sales team to address implementation issues
- Collect and analyze sales, promotion, distribution, and trade activity data
- Prepare regular reports and evaluate program performance, including sales uplift, ROI, and program effectiveness
- Collaborate with Sales, Marketing, Brand, E-Commerce, and other teams to ensure effective execution of trade programs
- Provide sales teams with program information, materials, and guidelines needed for execution
- Coordinate the preparation and distribution of trade marketing materials such as POSM, displays, promotional materials, and product communication
- Monitor product visibility and implementation of merchandising standards
- Monitor competitor promotions, pricing, visibility, and trade activities
- Provide market insights and recommendations to improve trade marketing programs
- Program Execution & Monitoring
- Data & Performance Analysis
- Sales & Cross-Functional Coordination
- Trade Material & Merchandising
- Market & Competitor Monitoring
Kualifikasi
- Bachelor's degree in Marketing, Business Management, Communication, or related field
- Minimum 1–3 years of experience in Trade Marketing, Marketing, Sales, Merchandising, or related roles
- Experience in FMCG is preferred, especially mom & baby, food, beauty, or consumer goods
- Good understanding of trade promotion, merchandising, sales channels, and consumer activation
- Strong ability to work with Excel/Google Sheets and analyze sales or program data
- Good project management and coordination skills
- Strong communication and interpersonal skills
- Detail-oriented, proactive, organized, and comfortable working with deadlines
- Able to work collaboratively with Sales and cross-functional teams
- Willing to conduct field visits and business travel when required
Informasi lowongan
- Tipe pekerjaan
- Full-time
- Pendidikan
- S1
- Gaji
- Negosiasi
- Batas lamaran
- 28 Oktober 2026